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Private & Confidential

Executive
Content Engine

Building partner and investor trust through CFO LinkedIn presence

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The role of the CFO voice

Signal that Meey Land is ready for serious business.

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Disciplined growth

Ambition is matched by financial logic, operating clarity, and sustainable scale.

02

Institutional maturity

The company is building systems, governance, and habits that can hold up at scale.

03

Partner confidence

External stakeholders can see judgment, cadence, and seriousness before they engage.

02
Tone of voice

Calm,
commercial,
clear.

You should sound like a CFO thinking in public.

Use financial discipline, partner logic, governance, and risk judgment to explain how serious businesses are built.

Avoid hype, vague inspiration, or anything that reads like investor promotion. The tone should be measured, useful, and senior.

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Proposed core idea

The CFO who turns Meey Land’sambition into commercial confidence.

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Editorial guardrails

Earn trust without over-claiming.

This is the editorial filter: what earns confidence, what protects the business, and what is better left unsaid.

01

Opinion with
logic

Ground opinions in tradeoffs, operating context, and financial judgment.

02

Confidence without claims

Build credibility without promises, hype, or investor-style promotion.

03

Make readiness visible

Show judgment, discipline, and partner logic before any commercial conversation.

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Content pillars

Editorial
territories.

Research can run across all five. Each week, we choose the strongest three based on timing, stakeholder value, and what is commercially relevant.

Pillar 01

Capital discipline

Cash discipline, capital allocation, and the financial judgment behind sustainable growth.

Pillar 02

Governance & trust

Controls, risk habits, reporting cadence, and how companies become easier to believe.

Pillar 03

Partner economics

How banks, investors, developers, and strategic partners evaluate readiness.

Pillar 04

Finance in emerging markets

How growth, risk, liquidity, and trust behave when markets are still maturing.

Pillar 05

CFO notes

Practical reflections on the decisions, tradeoffs, and habits behind the finance role.

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Operating system

AI-powered
content engine.

AI supports the weekly workflow: research the pillars, shortlist the strongest signals, draft in your CFO voice, and review against the guardrails.

01

Weekly research pipeline

Topics are sourced across the five pillars, so the weekly mix has range without losing commercial relevance.

02

Voice-first drafting

Posts are shaped around a CFO point of view, not generic leadership commentary or recycled templates.

03

Review & publish rhythm

A focused weekly shortlist, approval-ready drafts, and a cadence that builds consistency without taking over your week.

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Weekly cadence

Content creation workflow.

Strategy

Editorial
Territories

  • Five territories, with three prioritised each week
  • Structured enough to stay recognisable, flexible enough to follow business timing
Signals

Agentic
Research

  • Finance, real estate, technology, policy, and stakeholder signals surfaced weekly
  • Ideas shortlisted around timing, relevance, and your strongest lens
Workspace

Notion Content
Hub

  • One place for topics, drafts, approvals, and calendar planning
  • Clear record of what was drafted, reviewed, approved, and learned
Delivery

Scheduled
Publishing

  • Scheduled and organised without extra operational drag
  • Consistent cadence that builds stakeholder trust
Output quality

Voice
Skill

  • Writing patterns and POV captured as a reusable system
  • Keeps broader topics aligned to a calm, commercially mature voice
Production

Drafting &
Editing

  • Approval-ready drafts shaped around your voice and current focus
  • You and your team review and approve before publication
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Building the engine

Two executives.
One system.

Phase 1 – Setup (2 weeks)

Two executive voice systems

  • CEO positioning.
  • CFO positioning.
  • Distinct voice skills, content pillars, and guardrails.
  • Shared Notion content workspace and approval workflow.
Phase 1 combined setup sprint
USD 3,000
USD 1,500 per executive
Phase 2 – Ongoing (monthly)

Coordinated monthly production

  • 3 CEO LinkedIn drafts per week.
  • 3 CFO LinkedIn drafts per week.
  • Shared weekly topic planning across the Meey Executive Content Engine.
  • Monthly calibration so both voices stay distinct but coordinated.
Phase 2 monthly retainer
USD 1,000
USD 500 per executive

Includes monthly API costs. Excludes visual assets like carousels or infographics.

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Thank You

anh-nguyen.work | hello@anh-nguyen.work
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